Over the past few years internet marketing has grown rapidly, seeing more and more success stories pop up over the net. As more internet based businesses are being established, you need to constantly be in the know concerning trends and developing new marketing skills to keep up and stay ahead of the internet business world.
As such, the demand for internet marketing tips and techniques have grown massively to accommodate this demand and new, innovative strategies are born every year; but one of the most popular and tried-and-true is opt-in email marketing, or permission marketing. This technique can spread the word about your site’s subsistence in a cost free and effective manner. Opt-in marketing requires the permission of the customer before you are given the green light to send and promote any marketing materials or offers, usually delivered via email. The more targeted opt-in marketing mail is sent, the more chances there are to generate higher sales. To do this, you must build a list of folks who are interested in your niche and content and wants to subscribe to you. From your list with the correct strategies, you get targeted customers which is great since they’ve already shown interest in what you have to sell since they’ve willingly signed in for your list. These are people who have liked the content on your site or saw the value you delivered and decided they want to see more and even purchase whatever product or service your site has to offer. The common sentiment among many is that building your list is rather difficult and takes a lot of time to build. That’s partially true, it’s easy to build any list but what you want is to build a targeted list. You don’t want to ignore building a list for your business as an opt-in, targeted list can do wonders for your business and profits. There are thousands of articles on the internet when it comes to building a list and you can definitely fall into a slump over the information overload due to many ways you can go about it. Despite that, there are a few crucial things you need to keep in mind when working to build a list and here are four of them: 1. A strong web form It’s very important to have a web form on your site because, well, how would your followers sign up? A good web form for subscribing to an opt-in list is pretty simple. Just write a simple short statement about how they would like to see more and get updated about the site, or tell them about what you can offer them (throw in a free bonus if you like). Preferably make sure it stands out and is easily accessible to the reader on the page and a snazzy headline is a bonus. There should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list grows. 2. A clean website with strong content Having a great web form is fantastic, but that means jack if you have nothing to offer or you have something to offer but the site’s ease of use is bad. As a rule of thumb, always make it as easy as possible for the end-user to navigate your site and don’t expect everyone to be tech savvy. Depending on your niche, you’ll have to appeal to your visitors in different ways but generally well written articles and useful, unique content will always woo a few visitors. If you want to add some flair, don’t go overboard with your graphics, when in doubt clean and accessible is your best bet. 3. Good service and better products Provide good service and products because a return customer is more likely to bring in more business and recommend your business to others. Word of mouth is an extremely powerful tool and that along with recommendations can rake in a lot of profits for your business. As your clientele grows so shall your list. More people on your list, more outreach and a chance for more sales. Pro-tip, be authentic in what you offer, the money is fine no doubt but if you deliver genuine value that visitors find useful that increases your chance for returning customers as well as bigger profits, a win-win for both sides of the exchange. 4. Keep it honest Never lose the trust your customers have entrusted you. While you can provide your e-mail list to others (known as ad swaps or selling via solo ads) make sure you have an idea of the expectations set by your list and that your initial opt-in pitch lines up with what you want to do with that list. Remember, you don’t want your subscribers to get spammed because that means they’ll likely unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers. There are numerous benefits to building a highly targeted, profitable list. Never more so now with mass potential of the internet and with as many people online as ever presents a unique opportunity to take your internet business to the next level. That said, building a targeted list takes a bit of work but in the end the investment can very be worth it. There are a lot of strategies, but make sure you utilize only those that makes sense for your business. If you have anything additional share, or other essential things to add in building your list, feel free to leave a comment. Comments are closed.
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Frank Sheppard
NOTE: all opinions/views represented here are my own and do not reflect on any third party that I am affiliated with. Archives
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