If you’re new to Internet Marketing, then you know the best and most widely used way to generate traffic are through search engines. This means that it is very important for you to understand the different types of search engines, how they affect your online business and how you can play to their strengths to maximize your ROI.Due to the sheer number of people using search engines, it serves as a great advantage for you to bring in a lot of people if you know how to rank and direct them to your site. Some search engines will not cost you anything but others you have to spend in order to reap its benefits. Most importantly, you don’t just want to be on search engines, you want to rank high (no more than the second page at least) because after the second page you’re basically dead to a majority of search users. So for this article, I’m” going to talk about 4 search engine types that you can use to generate traffic for your website.
Directory This is otherwise referred to as a category database, directories will list websites inside a category. Directories are typically edited by other people so when you submit a website it will likely be reviewed by a directory administrator. So yes, that means your site can be accepted or rejected depending on the criteria of the directory you submit to. When you submit your website to directory, you just need to select the relevant category and enter your title, description and keywords though some directories don’t ask for keywords. Crawler More commonly known as spiders or robots, this search engine uses small software that will jump between websites. Crawlers look for new websites 24 hours a day, 7 days a week. The cool thing about crawlers is that you don’t need to submit any information because the crawler will index your website automatically. All you need is your URL and the crawler takes care of the rest. Pay Per Click (PPC) Now you know those ‘sponsored’ posts you see at the top of searches like Google and Bing? Those are likely the result of PPC campaigns and likewise this works that way. With this, you must pay to use it and depending on your bid amount for relevant keywords, you can get priority over others. Basically, you set up a campaign and set a bid for keywords, when someone click your link, the amount is deposited from the budget you set. The more you bid, the higher your placement. Be aware, if you’re new to PPC you want to start small and get accustomed to how things work because you can drain your money very quickly with no results. Meta Search This is the most common engine since well, it the collected result from multiple search engines. No need to submit anything here since it’s just a culmination of other searches. Meta search engines rank your website based on a calculated ranking of all the search engines they use. So these are four different search engines to familiarize yourself with, it’s highly beneficial to use to your online business to take advantage of these searches and play to their strengths thus strengthening your website’s ranking in the process and increasing your chances of attracting targeted traffic. If you have any additional info or tips to share, feel free to leave a comment. |
Frank Sheppard
NOTE: all opinions/views represented here are my own and do not reflect on any third party that I am affiliated with. Archives
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