Even if you are brand new to the wonderful world of online marketing and blogging, you’ll no doubt have heard the term SEO. It stands for Search Engine Optimization, and for anyone who is going to run a website it’s absolutely vital that you have an SEO friendly website. The problem is that depending on when you got into marketing online, your understanding of what works might differ entirely from what actually does.
This is because of two key reasons: -SEO is one of the worst areas in online marketing for misinformation and people creating a lot of nonsense that is, usually, based on either black hat methods or short-term workarounds that will damage your websites credibility in the long-term -SEO has gone through some specific changes in the last few years due to the various Google updates. The algorithms, how it reads sites, and what it is looking for have all changed completely Whilst search engine optimization was once built on keyword spamming and building links with any and all websites that you could, it’s far more refined today. Today it’s built on the principles that should actually matter in the first place which are: -Is the content good enough? -Is it genuine? -Does it read well? These three points are the main things that determine your SEO rankings these days. Natural use of keywords, getting shared on social media and other webpages, and having viable links to high-PR (Page Rank, but that’s for another day!) websites are some of your viable options for boosting your SEO rating. So, why is SEO actually important to you? If you are just getting started out in the online world, it’s a little like starting a brand new video game. You go into a huge online world, and you have nothing – no abilities, no money, no credibility. You start off online in much the same way – you have nobody backing up your credentials and have to build a reputation from scratch. Thankfully, authority can be gained in the online world by using SEO. Put that knowledge and passion for the industry you intend to work in to the test and write some strong content. Write it naturally, and ensure that the keywords are only used in the most natural of positions throughout the article. Creating content in this manner will, in time, move you up the rankings. The higher up you are, the more seriously that you will be taken by Google. This can be the budding path to creating authority. Authority, in turn, creates trust and trust ultimately equals valuable customer relationships and sales. Without SEO and proper management of it, your site no matter how great is dead on arrival. Start out by creating content that is genuinely helpful for users and hustling for links from authority sites and you will eventually earn enough credibility to position yourself as an authority in your field and reap the benefits of such positioning. Mastering SEO is incredibly challenging, but essential to your online success. If anyone has any unique SEO tips or hacks to share, feel free to leave a comment. |
Frank Sheppard
NOTE: all opinions/views represented here are my own and do not reflect on any third party that I am affiliated with. Archives
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