It is often said that one shouldn't judge by looks, however if you're opting to create one of the most important things for your brand in deciding how to design your logo, then it is important to make sure that your logo best represents your business. Your logo is the immediate indicator of you, the "face" of your business and an effective logo will help viewers retain a snapshot of your brand. Think of the most iconic logos you know of and what makes them standout. Here are five simple concepts every person needs to consider when designing unforgettable logos:
1. Colors Something that isn't mentioned often is the color of your logo. Colors themselves carry distinctive and varied meanings. Red is often associated with strength or passion and is an intense color, Blue is typically tied to stability and so on. See more here for yourself. Color has a massive effect on the perception of your logo and by extension, your brand. 2. Style Consider what style of logo you want, you could go for a flashier design like Aston Martin or take a minimalist approach like Facebook. It's important to have your audience in mind while developing your logo and this isn't solely related to this step, a good trick is to put yourself in your audience's shoes and hypothesize their reaction/perceptions. You're not forced to follow the crowd, just make sure if you do to instill some of "you" in it (more on this in a bit). 3. Imagery and Symbols When including images or symbols into your logo, go for things that relate in some fashion to your content whether directly, discreetly or metaphorically. It goes without saying not to blatantly copy more established or popular acts (it is a good way to get sued if you're into that, but for the sake of your money I still recommend against it). 4. Self-Representation It is more attractive to your audience to see another layer of your personality or content reflected through your logo whether directly (using distinctive indicators like your face, things you like, etc.) or indirectly (using indicators such as symbols, letter style, etc.). Yes consider your audience but more importantly, consider your own taste(s) it is your brand after all. 5. Don’t Be Afraid of Change Remember that just because you've created and established a certain logo or image doesn't mean that you're beholden to it forever. As times change, we sometimes change and so does our taste in what we find appealing or representative of ourselves. Now don't go and think this is a pass to change your logo every 3 months; my ballpark would be give or take 2-3 years on the low end if you're looking to switch and this is particularly if your logo is already established. Developing a logo isn't technically essential, but as many companies, corporations, blogs and so on can attest to, a visual codifier can be a huge boon in retaining the mindshare of your brand. If you have any extra tips not mentioned here? Feel free to leave a comment. |
Frank Sheppard
NOTE: all opinions/views represented here are my own and do not reflect on any third party that I am affiliated with. Archives
May 2016
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