The most popular question asked by many online marketers is how to drive more traffic to their websites. The answer to this question in broad terms is easy; Get your website exposed to as many internet surfers as possible. Once people can find your website, there will be traffic flow into your website. Now successfully getting your website in front of the right traffic (targeted traffic) is no easy task. Effort, smart strategy and techniques need to put in place in order to raise for your chances for success. Below are four common online marketing techniques used by most online marketers to drive internet traffic to their websites:
1. Search Engine Optimization (SEO) Successful search engine optimization will greatly increase the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website. One of the ways to optimize your website to be search engines friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings. This is most effective when your site is backlinked from authority sites, major websites in your niche. However know that this can take a good deal of time before your site really picks up. 2. Article Writing Articles is a great tool for online marketing. It helps in SEO by generating back links to your website as well as getting exposure through your articles’ hyperlinks and building authority in your niche. By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. When the publishers use your articles in their ezines or websites, the articles will be posted with your bio information that has links to your website at the bottom of your articles, which means again the publishers will contribute their link from their site to yours. These back links are counted in SEO. Now, visitors read your article and can follow you back to your site if they want to know more about your products or services. 3. Pay Per Click (PPC) Advertising Pay Per Click is advertising provided by the search engine providers (Google, Bing and others) where you pay for top placement in their search results. It is based on a bid system where most search engines give top positions to the highest bidder. It is a fast way to have your ad on the first page of the keyword search as listed in the search engines. Thing is though, you have to pay for every click to your website which means it can get expensive pretty fast if you’re inexperienced. Make a budget, stick to it and make sure to monitor your account, those clicks add up fast. 4. Affiliate Marketing An affiliate program can also drive traffic to your website. Your affiliates are your commissions-based sales people who make money when they sell your products or services. They drive traffic to your web site in exchange for commissions on sales. If you don’t want to manage your affiliates yourself, you could subscribe to affiliate network such as Clickbank if your products are digital items. Clickbank marketplace is able to expose your products to thousands of affiliates who are looking for products to sell online. The core of any internet business is targeted traffic, without it the business dies. If you’re thinking about starting an online business or have been chipping away for a while with not results, it’s time for you to work out a marketing plan to get traffic to your site. The 4 methods above are time tested and proven online marketing techniques that can help you drive to your site. Make sure to choose the method(s) that best suits your business and budget. If you have anything additional to add, feel free to leave a comment. Comments are closed.
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Frank Sheppard
NOTE: all opinions/views represented here are my own and do not reflect on any third party that I am affiliated with. Archives
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